As Hilton Hotels celebrates its 100th anniversary, it is a milestone brand event coinciding with the peak travel season. Through Baidu's integrated marketing channels, Hilton aims to showcase its century-old brand's high-end quality and warm hospitality to the public.
Hilton Hotels aims to strengthen user interaction and deepen brand impressions through brand event marketing.
- Building upon the foundation of the personalized brand zone, the mobile brand zone is upgraded to Brand Zone MAX, which leverages its advantages to present users with more brand content.
- Search promotion covers Hilton's affiliated hotels, reaching users with clear search intent through personalized advertisements with different regional information, thereby promoting conversions.
- Through information flow promotion, leveraging Baidu's unique audience package and advertising data audience package, targeted exposure is provided to the target users.