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View our latest news, insights, case studies and trends to the marketing industry.

China Digital Conference – Reaching the New Chinese Travelers through KOLs and Influencer Marketing

October 18, 2019

With 149 million Generation Z (born 1996 – 2010) consumers, China has the largest Gen Z consumers in the world. These digital natives spend 74% of their time on their

Retail Tech Summit London 2018

July 17, 2018

Our Associate Sales Director Mabel Lam spoke to an excited crowd of around 100 marketing professionals at the Retail Tech Summit London 2018 about the latest China digital trends and the

HKTDC Small Orders (Chinese Mainland) Seminar

January 8, 2018

Our Associate Sales Director Leone Lau spent a fruitful afternoon today at the Small Orders (Chinese Mainland) Seminar hosted by HKTDC, sharing on how Baidu can help marketers to reach the

Retail Asia Expo 2017: Technology in Retail

June 15, 2017

Our General Manager Frankie Ho spoke at the Technology in Retail theatre hosted by Retail Asia Expo 2017 on the latest trends and way forward for mobile advertising with a

HKRMA Retail Conference 2016

June 7, 2016

Frankie Ho, our General Manager, shared insights together with other speakers and panelists at Retail Conference 2016 hosted by HKRMA, into how local brands can tap into China’s lucrative market

Baidu Travel Industry Insights 2015

September 18, 2015

“Baidu Travel Industry Insights 2015” presented by Baidu was succesfully held on September 18 at Excelsior Hong Kong. This invitation-only event brings together the industry practitioners from travel, retail and

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Hong Kong Disneyland

Hong Kong Disneyland resort hotels has launched a digital marketing campaign “Magical Adventure” for family tourism from China during Chinese New Year to cater for the interest of family guests together with innovative learning experience. By leveraging AR technology, Baidu Brand Zone showcased the magical power of Disneyland and increased the appeal to the tourists.

86%

Click rate

Shangri-La Group

Large population is the driving force of ever-growing tourism in China. Tourism industry grows by leaps and bounds with the improving living standard of Chinese people. High income population is craving for quality inbound and outbound travel. Shangri-La Group would like to ride on the trend to build brand awareness and explore business opportunities with digital marketing solutions.